MEDIA

 

 CAMPAIGNS 

Integrated Campaigns

Click images or links to be redirected to the pages for each integrated communications campaign, featuring strategy documents as well as tv, print, radio and web ads.

 

 STRATEGY 

Communications Strategy and Branding Guide

Client: Caboose Brewing Company
Purpose: Create branding and communications strategy for organization. Click here to read.

Strategic Program Planning Report
Mock Client: Coca-Cola China

Purpose: Develop theory-based campaign strategies and tactics. Click here to read.

Team members: Meghan Clarkson, Andrew Crumley, Eliana Huffman (booklet designer), Carissa Mastanduono, Drew Mueller

Promotion Guidelines

Client: The InformHer blog
Purpose: Create promotional and communications strategy for blog. Click here to read.

 

 CASE STUDY 

Dos Equis

Mock Client: Dos Equis
Purpose: Research Dos Equis brand. Click here to read.

Team Members: Lauren Adams (booklet designer), Jake Brod, Bayley Brill, Eliana Huffman

 

 VIDEO 

Advertisement 

Created for: Caboose Brewing Company
Purpose: Establish Caboose brand with promotional video to be dispersed across social media platforms.

Created with: iMovie

Short film | SMAD 202a

Created for: SMAD 202a, 8 week introductory film class
Purpose: Write, film and direct a short film.
Created with: iMovie. Due to technical malfunctions, I only had video but not the corresponding audio, so I had to revamp the original plot, turning the film into a silent black and white movie.

Travel montage 

Created during: Semester abroad fall 2016, three days of solo travel in Prague
Purpose: Convey vibe of city and experiences there through personal lens

Created with: iMovie

Mock advertisement

Created for: SMAD 443 mock client, Coach
Purpose: Appeal to target audience with 30 second tv ad.

Created with: iMovie

Filmed and produced by Bayley Brill and Eliana Huffman.

 

 BLOG  

Travel blog | Semester abroad, fall 2016

Purpose: Share my semester abroad with friends, family, and others interested in travel. Offer advice to future travelers and use site as platform to showcase photos.
Created with: Wordpress
Blog can be found by clicking here.

Tourism blog | SMAD 242

Created for: SMAD 242, class on advertising and corporate communications
Purpose: I chose to write on the modern intersection of social media and the tourism industry for my class blog project, due to my interest in traveling abroad. I researched, composed and continually revised each post to ensure accuracy throughout the semester.
Created with: Wordpress
Blog can be found by clicking here.

Recruitment blog | Gamma Sigma Sigma

Created for: Gamma Sigma Sigma, Eta Delta Chapter
Purpose: Attract potential new members towards the organization while I was the organization's Membership Vice President co-chair. Tracked using Google Analytics, updating content and hashtags to match most popular posts, as well as networking with other chapters of Gamma Sigma Sigma. It was ultimately successful, with the majority of students that signed up for our email list citing the blog as the way they originally learned about our chapter. As a result, we recruited the largest pledge class in history during my term. All posts dated from the beginning of the blog through September 23rd, 2015 are my own.
Created with: Tumblr
Blog can be found by clicking here.

PR news blog | SCOM 261

Created for: SMAD 261, public relations writing
Purpose: Provide a public relations-based analysis of recent news.
Created with: Wordpress
Blog can be found by clicking here.

 

 SOCIAL 

Click on images to expand and view social media for business examples.

 

 NEWS RELEASES  

News release | SCOM 261
Created for: SCOM 261, public relations writing class

Purpose: Create event for selected organization (all identifying information removed for purpose of online portfolio) and write news release about it.
Created with: Microsoft Word
Click on image to expand.

Feature story | SCOM 261

Created for: SCOM 261, public relations writing class
Purpose: Create feature story for selected organization (all identifying information removed for purpose of online portfolio). All information is fictional.
Created with: Microsoft Word
Click on image to expand.

 

WEB 

Tourism website | SMAD 202b

Created for: SMAD 202b, 8 week introduction to web design class
Purpose: Hand-code website.
Created with: CSS and HTML coding. All photographs, writing, and graphic design were created are mine. Website can be found by clicking here.

 

MEDIA KIT 

Media kit | SCOM 261

Created for: SCOM 261, public relations writing class
Purpose: Invent, strategize and create media kit for a fictional business in Harrisonburg, Virginia, and represent it at a press conference hosted by a fictional/invented public relations agency.
Created with: Microsoft Word, Canva
Click on image to access full PDF document featuring news releases, feature stories, a media advisory, a fact sheet, biographical narratives, an organizational profile, a two-page summary, and visuals (none original). Worked with group members Noelle Rutolo and Austin Fulsom to complete this project, and personally created logo using Canva. All information regarding individuals mentioned in the document is not intended to be representative of future or current plans. Planning sheet and Q&A answers included as part of project.